How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they’ve got that great business idea.

Burnett is pointing to the ubiquity—and often the superficiality—of entrepreneurial talk in casual social settings. The quote contrasts the ease of generating “great ideas” over drinks with the harder realities of building a viable business: research, execution, capital, persistence, and risk. Coming from a producer associated with high-stakes, competition-driven narratives about business and ambition, the remark also reads as a critique of idea-centrism: many people want the identity and excitement of being an innovator, but fewer are prepared for the discipline required to test and implement an idea. It implicitly elevates follow-through over inspiration.