Starting your own business is like riding a roller coaster. There are highs and lows and every turn you take is another twist. The lows are really low, but the highs can be really high. You have to be strong, keep your stomach tight, and ride along with the roller coaster that you started.

The quote frames entrepreneurship as an experience defined less by steady progress than by volatility: sudden climbs, sharp drops, and unpredictable turns. By likening business ownership to a roller coaster, it normalizes emotional and financial whiplash as inherent to the venture rather than as evidence of failure. The advice to “be strong” and “keep your stomach tight” emphasizes resilience, self-control, and endurance—staying committed through fear, uncertainty, and discomfort. The final clause (“the roller coaster that you started”) underscores agency and responsibility: founders choose the ride, and success depends on continuing through turbulence rather than trying to eliminate it.