Things go better with Coke.

“Things go better with Coke” is best known as a Coca‑Cola advertising slogan from the early 1960s, used in print and broadcast campaigns to associate the drink with everyday pleasures and social ease. The line functioned as a piece of corporate copy rather than a personal aphorism, so it is often attributed to “Anonymous” or to Coca‑Cola’s advertising rather than to a single identifiable author. It appeared amid a period of intense brand competition in the U.S. soft‑drink market, when Coca‑Cola emphasized lifestyle imagery—youth, music, dating, and leisure—to keep the product culturally central beyond its taste or price.

As a slogan, the sentence makes a broad, unfalsifiable promise: whatever the situation—meals, parties, work breaks—life improves when paired with Coke. Its vagueness is strategic, inviting consumers to supply their own “things” and to read the product as a universal enhancer of mood and experience. The comparative “better” implies an upgrade without specifying a baseline, while the casual diction (“things”) keeps the claim friendly and conversational. In quotation form, it can be read as a compact example of mid‑century American consumer optimism: well‑being is framed as easily attainable through a branded commodity.

“Things go better with Coca‑Cola.”
“Things go better with Coke—Coke.”