There are three words guaranteed to humiliate men everywhere: “Hold my purse.”

The line is a compact joke about gendered expectations around money and status. “Hold my purse” evokes a public moment in which a man is asked to perform a task culturally coded as feminine—literally carrying a purse—thereby puncturing norms of masculine self-presentation. The humor depends on the idea that humiliation is “guaranteed” and “everywhere,” exaggerating for comic effect while pointing to how fragile and socially policed masculinity can be. Read more broadly, it satirizes how everyday objects and errands become symbols in social hierarchies, and how embarrassment often stems less from the act itself than from the fear of being seen violating a role.