About This Quote
“The Greatest TED Talk Ever Sold.” TED2011. Mar. 2011. Conference Presentation.
Source: "The Greatest TED Talk Ever Sold." TED2011. Mar. 2011. Conference Presentation. Additional Information: This quote by filmmaker Morgan Spurlock means that when it comes to corporate leadership, if you teach your workers to be afraid of situations involving exposure to danger or possible failure (i.e., risk), then you are setting them up for failure. Says Spurlock, we need to encourage people to take chances and embrace fear so that they can achieve great things. The source of this quote is Spurlock's 2011 TED Talk about brand marketing and his quest to make a completely sponsored film about sponsorship. Watch the full TED Talk here: Morgan Spurlock - The Greatest TED Talk Ever Sold