Truth is the ultimate power. When the truth comes around, all the lies have to run and hide.

The line frames truth as a force that outlasts and overwhelms deception: lies may dominate temporarily, but they are inherently unstable because they depend on concealment and continual maintenance. By personifying “lies” as things that “run and hide,” the quote suggests that falsehoods cannot withstand exposure; once truth is publicly known, deception loses its social power and legitimacy. In the context of Ice Cube’s broader public persona—often associated with blunt social critique and calling out hypocrisy—the sentiment reads as a moral and political claim: accountability arrives when facts surface, and those who benefited from misinformation are forced into retreat.