From the Valley of the Jolly . . . Ho! Ho! Ho! . . . Green Giant.

“From the Valley of the Jolly … Ho! Ho! Ho! … Green Giant” is best known as an advertising catchphrase and jingle tag line for the Green Giant brand of canned and frozen vegetables (originally associated with the Minnesota Valley Canning Company). The line functions as a sonic “signature” at the end of radio and television commercials, invoking the brand’s mascot—the smiling “Jolly Green Giant”—as if calling out from an idyllic, fertile valley. Because it circulated primarily through broadcast advertising rather than a single authored literary text, it is often credited as anonymous or to the brand’s ad creators rather than to an individual speaker.

The slogan works by creating a miniature folklore: a “Jolly” valley inhabited by a benevolent giant whose hearty laugh (“Ho! Ho! Ho!”) signals abundance, warmth, and reliability. The chant-like cadence and ellipses mimic an announcer’s dramatic buildup, turning a commodity (vegetables) into a branded myth with a memorable auditory signature. Its meaning is less propositional than performative: it aims to trigger recognition and trust through repetition, character, and place-making. The phrase’s durability shows how advertising can generate quasi-traditional “sayings” that circulate independently of any single text or speaker.