I want Americans to enjoy food. I want them to celebrate food. I want them to, on occasions, to have big cakes and great things. And I want them to indulge.

The quote frames Oliver’s food advocacy as pro-pleasure rather than puritanical restriction. He distinguishes between everyday eating habits and special occasions, arguing that celebration and indulgence—symbolized by “big cakes and great things”—are legitimate parts of a healthy food culture. Implicitly, he resists the idea that improving diets must mean eliminating joy, tradition, or festivity. The repetition (“I want…”) reads like a manifesto: food reform should expand people’s agency and appreciation, not replace one set of excesses with another kind of deprivation. In this view, the goal is balance: better daily choices alongside unapologetic enjoyment at moments meant for celebration.