The way I feel about music is that there is no right and wrong. Only true and false.

Apple frames musical judgment not as a matter of rule-following (“right” vs. “wrong”) but of authenticity (“true” vs. “false”). In this view, music is less like solving a technical problem and more like making an honest statement: a performance, lyric, or arrangement succeeds when it convincingly expresses a real feeling, intention, or inner logic. The quote also pushes back against prescriptive criticism—genre conventions, academic correctness, or market expectations—suggesting that what matters is whether the work rings true to the artist and communicates truthfully to listeners. It implies an ethical dimension to art-making: falseness is not a wrong note so much as a betrayal of sincerity.