When you win, say nothing. When you lose, say less.

The saying advocates restraint and humility in both victory and defeat. In winning, silence prevents gloating, protects team unity, and keeps attention on preparation rather than self-congratulation. In losing, “say less” warns against excuses, recriminations, or emotional outbursts that can damage morale and invite scrutiny. The deeper point is emotional discipline: outcomes are transient, but reputation and focus are shaped by how one responds publicly. As a leadership principle, it encourages accountability (let performance speak) and strategic communication (don’t provide opponents or critics with material), aligning with a professional, process-oriented approach to competition.

When you win, say nothing. When you lose, say less.
When you win, say nothing; when you lose, say less.
When you win, say nothing. When you lose, say even less.