Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.

Kiyosaki contrasts a “winner” mindset—willingness to risk setbacks—with a “loser” mindset defined by fear and avoidance. The quote frames failure not as an endpoint but as a necessary stage in learning: mistakes supply feedback, build resilience, and refine strategy. By warning that avoiding failure also avoids success, it argues that safety-seeking behavior can become self-defeating, especially in entrepreneurial or financial arenas where experimentation and calculated risk are prerequisites for growth. The underlying message is psychological as much as practical: success depends on tolerating uncertainty, reframing losses as tuition, and continuing to act despite the possibility of defeat.