The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

Murdoch frames competitive advantage as shifting from sheer scale (“big”) to adaptability and speed (“fast”). The line reflects a late-20th/early-21st-century business worldview shaped by rapid technological change, deregulation, and media digitization: incumbents can be outmaneuvered by smaller players if they innovate and execute quickly. It also implies that organizational agility—short decision cycles, willingness to experiment, and responsiveness to audience/market signals—matters more than legacy assets. As a maxim, it functions as both warning and strategy: size can become inertia, while speed can convert uncertainty into opportunity.