If you aim at nothing, you will hit it every time.

The quote is a compact argument for intentionality. “Aim” stands for setting specific goals and directing effort; “nothing” represents the absence of plan, standards, or measurable targets. The paradox—hitting “nothing” every time—suggests that failure to define success guarantees a kind of success at failure: you reliably produce no meaningful outcome because you never chose one. Its significance lies in reframing inaction as an active choice with predictable consequences. In goal-oriented rhetoric, it functions as a warning against drifting and as a prompt to articulate concrete objectives that can guide decisions and evaluate progress.

1) “If you aim at nothing, you’ll hit it every time.”
2) “Aim at nothing and you’ll hit it every time.”
3) “If you don’t aim at anything, you’ll hit nothing every time.”