Always deliver more than expected.

The maxim urges a discipline of exceeding baseline obligations—treating “expected” as a floor rather than a ceiling. In business and creative work, it implies building trust through consistent overperformance: better quality, faster delivery, clearer communication, or added value that customers and collaborators did not explicitly demand. Read as a leadership principle, it also frames ambition as a habit—pushing beyond minimum viable outcomes toward excellence. The line’s appeal lies in its simplicity, but it can also be read critically: perpetual over-delivery may be unsustainable without boundaries, and organizations must balance delighting users with realistic workloads and long-term health.