A bargain is something you don’t need at a price you can’t resist.

Jones’s quip satirizes consumer psychology: the word “bargain” often describes not genuine value but the feeling of being unable to pass up a low price. By defining a bargain as something unnecessary, the line exposes how discounts can manufacture desire and override judgment. The humor comes from the reversal of what a bargain is supposed to mean—saving money on something useful—into a confession of impulse buying. Implicitly, it critiques advertising and sales culture, suggesting that “can’t resist” is a warning sign rather than a virtue. The quote remains resonant as a compact reminder to separate need from price-driven temptation.