Community organizing is all about building grassroots support. It’s about identifying the people around you with whom you can create a common, passionate cause. And it’s about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.

Peters frames “community organizing” as a transferable leadership practice inside organizations: change is won less by formal authority than by assembling a committed coalition. The emphasis on “grassroots support” and a “common, passionate cause” suggests that durable influence comes from shared purpose and peer-to-peer mobilization rather than top-down directives. His call to ignore “conventional wisdom of company politics” points to an insurgent, entrepreneurial approach—building networks, creating momentum, and redefining the rules of engagement. The quote’s significance lies in recasting corporate advancement as movement-building: the organizer’s skills (recruiting allies, articulating a cause, sustaining energy) become central to innovation and cultural change.