We are continually faced by great opportunities brilliantly disguised as insoluble problems.

The line reframes adversity as a form of camouflage: what looks like an “insoluble problem” may actually be the doorway to innovation, growth, or competitive advantage. It encourages an entrepreneurial mindset—treating constraints, crises, and failures not as endpoints but as prompts to rethink assumptions and discover new approaches. The emphasis on “continually” suggests this is not an occasional phenomenon but a recurring condition of work and life; the skill lies in perception and persistence. In leadership terms, it implies that organizations succeed when they cultivate the habit of interrogating problems for hidden leverage rather than retreating from them.