The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.

Bushnell’s remark distills a pragmatic, action-first philosophy of entrepreneurship: ideas are common, but execution is scarce. By contrasting “now” with “tomorrow” and “next week,” the quote targets procrastination and the comfort of planning as substitutes for risk-taking. The blunt physicality of “getting off your butt” underscores that progress is embodied and behavioral—making calls, building prototypes, testing, selling—rather than purely conceptual. Its significance lies in redefining the entrepreneur not as a visionary alone but as someone who converts vision into concrete steps under real-world constraints, where momentum and timely action often matter as much as originality.