The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

Collier frames “success” as beginning not with technique or luck but with a clearly articulated want. “Desire” here is not mere wishing; it implies a definite aim that can organize attention and effort. The seed metaphor suggests a process: once planted, desire must be cultivated through planning, persistence, and repeated action before it can “bear fruit.” The line also reflects early-20th-century American self-help and “New Thought” currents in which mental focus and intention are treated as causal forces in shaping outcomes. In that view, clarifying what you want is the prerequisite for mobilizing will, habits, and opportunities toward it.