I was the first spokesperson for the Better Hearing Institute in Washington. And that’s the message we tried to send out - there is hearing help out there, and the technology and options are amazing.

Crosby frames his role not as a celebrity endorsement but as public-service advocacy: he helped normalize seeking treatment for hearing loss and emphasized that practical solutions exist. The quote contrasts stigma and resignation (“just live with it”) with a message of agency—people can pursue evaluation, devices, and support. By highlighting “technology and options,” he points to a shift from older, conspicuous hearing aids toward more effective, varied, and user-friendly interventions. The underlying significance is rhetorical as well as medical: persuasion and visibility matter, and trusted public figures can help move hearing care from private embarrassment to mainstream health maintenance.