We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

Jobs frames Apple’s strategy as a deliberate wager on imagination rather than incremental imitation. “Gambling” acknowledges real risk—financial, reputational, and technological—while “vision” and “the next dream” cast product development as an aspirational, future-oriented craft. The contrast with “me too” products signals contempt for copycat competition and a preference for category-defining moves, even if they fail. The quote also functions rhetorically as internal and external justification: it elevates bold bets into a core identity, implying that Apple’s value lies less in matching rivals’ features than in pursuing distinctive, coherent ideas that open new possibilities for users.