The greatest story commandment is: Make me care.

Source: "The Clues to a Great Story." TED2012. Feb. 2012. Conference Presentation. Additional Information: This quote is from filmmaker Andrew Stanton's 2012 TED Talk about what he's learned about storytelling as a film director. The quote means that the most important element of a story -- whether the story is told via a movie, book, TV show, play, etc. -- is that the storyteller makes the reader/viewer/listener become emotionally invested in the characters and what happens to them. Watch the full TED Talk here: Andrew Stanton - The Clues to a Great Story

“The Clues to a Great Story.” TED2012. Feb. 2012. Conference Presentation.