Happiness is a cigar called Hamlet.

A wry, advertising-style epigram that equates “happiness” with a purchasable pleasure—specifically, a cigar brand named “Hamlet.” The line plays on the contrast between lofty, philosophical ideas of happiness and the mundane, consumerist promise that a small indulgence can deliver it. The name “Hamlet” also carries a faint literary irony: Shakespeare’s brooding prince is an emblem of doubt and melancholy, yet here “Hamlet” is repurposed as a simple remedy for life’s frustrations. Read this way, the quote comments on modern marketing’s ability to repackage complex human desires into a slogan for instant gratification.