I've found that luck is quite predictable. If you want more luck, take more chances, Be more active, Show up more often.

Brian Tracy (b. 1944) is a Canadian-American motivational speaker and business author whose work in sales training and self-improvement repeatedly reframes “luck” as the byproduct of behavior—especially initiative, persistence, and exposure to opportunity. This quotation circulates widely in his talks and in quotation compilations associated with his success philosophy, where he urges audiences to treat outcomes as largely controllable through action. The line fits Tracy’s broader emphasis on goal-setting, proactive networking, and increasing the number of attempts (“showing up”) so that favorable breaks become statistically more likely. I cannot, however, verify the precise occasion or publication in which he first used this exact wording.

The quote argues that “luck” is not a mysterious external force but something that can be made more probable through deliberate conduct. By taking more chances and being more active—especially by repeatedly placing oneself in situations where opportunities arise (“show up more often”)—a person increases the number of encounters, experiments, and social or professional contacts that can yield positive outcomes. The underlying logic is partly psychological (initiative attracts attention and resources) and partly statistical (more attempts create more opportunities for success). Tracy’s phrasing also challenges passivity: waiting for luck is replaced by a program of action that makes fortunate events feel “predictable.”