Like a good neighbor, State Farm is there.

“Like a good neighbor, State Farm is there” is a corporate advertising slogan created for State Farm Insurance rather than a literary aphorism. It became widely known through State Farm’s long-running U.S. marketing campaigns, especially television and radio commercials, and was later reinforced by the familiar jingle used in ads. The line is typically treated as anonymous in popular circulation because it functions as brand copy, though it originated with professional advertising writers and was disseminated through mass media rather than a single authored text. Its cultural staying power comes from repeated use across decades of campaigns positioning the company as friendly, local, and dependable.

The slogan frames an insurance company’s role in moral and social terms: the insurer is not merely a vendor but a “neighbor,” implying proximity, trust, and mutual responsibility. “Good neighbor” evokes community ideals—helpfulness in emergencies, reliability, and personal attention—while “is there” emphasizes availability at the moment of need (accidents, loss, uncertainty). The phrase compresses a promise of service into a familiar social relationship, encouraging customers to transfer the expectations they have of supportive neighbors onto the brand. Its effectiveness lies in humanizing an abstract financial product by translating it into everyday solidarity.