Love is blind. I guess that's why it proceeds by the sense of touch.

Morey Amsterdam was best known as a mid‑20th‑century American comedian whose humor often relied on quick one‑liners and playful twists on familiar sayings. This quip riffs on the long‑standing proverb “love is blind,” turning it into a risqué, nightclub‑style joke by literalizing “blindness” and suggesting that romance (or lust) navigates without sight. The line fits the kind of adult-leaning, vaudeville-to-television comedic sensibility Amsterdam used in stand‑up and variety settings, though I cannot confidently place it in a specific dated performance, broadcast, or published collection.

The joke hinges on a double meaning. “Love is blind” is a moralizing cliché about infatuation overriding judgment; Amsterdam’s punchline literalizes the metaphor and redirects it toward the body. If love can’t “see,” it must navigate by touch—suggesting that romantic attachment often expresses itself through physical contact and desire. The humor comes from collapsing lofty sentiment into sensual mechanics, a common strategy in one-liner comedy: take a familiar saying, treat it as a factual premise, and draw an unexpected (slightly bawdy) conclusion. It also gently mocks the idea that love is purely ideal or spiritual by insisting on its tactile, embodied dimension.