About This Quote
Source: "Designing Books Is No Laughing Matter. OK, It Is." TED2012. Mar. 2012. Conference Presentation. Additional Information: This quote from book jacket designer Chip Kidd means that while electronic books provide the benefits of convenience and portability, the experience of reading an eBook is different from and less enjoyable than reading a traditional book, as it is less physical, and thus, fewer senses are involved. The quote is from Kidd's humorous 2012 TED Talk about his book jacket designs. Watch the full TED Talk here: Chip Kidd - Designing Books Is No Laughing Matter. OK, It Is.