People don’t want to listen to a celebrity tweeting about their charities and shows. That’s why comedy writers do well - we put out little funny ideas.

Kaling contrasts promotional celebrity self-broadcasting with the lighter, idea-driven presence of comedy writers online. The quote suggests that audiences are less interested in being marketed to—whether the marketing is for projects (“shows”) or even virtuous causes (“charities”)—than in being entertained or surprised by small, original observations. It also frames humor as a kind of social currency on platforms like Twitter: writers succeed not because they are famous, but because they consistently deliver concise, shareable jokes. Implicitly, she’s defending comedy writing as a craft and positioning wit as a more authentic way to connect with the public than overt self-promotion.