You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.

The quote contrasts a common “constraint-first” mentality with an entrepreneurial “possibility-first” approach. Rather than treating obstacles as definitive proof that an action is impossible, Case urges attention to the conditions under which success might occur—however narrow or unconventional those conditions seem. “Be one of the exceptions” reframes achievement as statistical and social: most people will conform to perceived limits, but progress is made by those willing to test them. The line also implies agency and responsibility: focusing on reasons you can succeed encourages experimentation, resilience, and creative problem-solving, while focusing on reasons you can’t tends to justify inaction.