You have to think anyway, so why not think big?

The line frames ambition as a default choice: since thinking is unavoidable, one might as well direct it toward expansive goals. It compresses a motivational philosophy often associated with entrepreneurial self-help—treating mindset as a lever that shapes risk tolerance, persistence, and the scale of one’s plans. The rhetorical question implies that “big” thinking costs no more than “small” thinking, while potentially yielding larger outcomes. As a piece of business aphorism, it functions less as a practical method than as a prompt to reject self-limiting assumptions and to align one’s imagination with high-stakes aspiration.