Trust your gut.

Attributed to entrepreneur Sara Blakely, “Trust your gut” condenses a recurring theme in startup and leadership advice: when information is incomplete and outcomes uncertain, intuition—shaped by experience, observation, and tacit knowledge—can be a legitimate decision tool. The line encourages acting on internal signals rather than waiting for perfect validation or deferring to external authorities. It also implies a willingness to accept responsibility for choices, since “gut” decisions can’t be fully outsourced or justified by consensus. In Blakely’s entrepreneurial mythology, the phrase resonates with taking unconventional steps, persisting through rejection, and backing one’s own judgment before others can see the value.