Celebrate what you want to see more of.

The quote frames celebration as a lever for shaping behavior and culture. It suggests that praise is not merely a feel-good add-on but a form of guidance: public recognition signals what is valued, making desired actions more likely to be repeated and imitated. Implicitly, it also warns that organizations often get more of what they measure and reward—even if their stated values differ. In a broader sense, it applies beyond workplaces: attention and affirmation can reinforce habits in families, communities, and personal practice. The line’s force comes from its simplicity: to change outcomes, change what you amplify.