So many people release albums before Christmas and they get lost in the Christmas rush.

Tyler is commenting on the music industry’s release-calendar economics: the pre-Christmas period is crowded with major-label launches, holiday compilations, and heavy media coverage, which can drown out smaller or mid-level releases. The “Christmas rush” suggests both consumer distraction and retail/press saturation—albums compete not only with each other but with seasonal programming and gift-buying habits. Implicitly, the quote advises strategic timing: an artist may gain more visibility by releasing outside the holiday bottleneck, when reviewers, radio, and audiences have more attention to give. It also reflects how commercial cycles can shape artistic dissemination as much as the music itself.