Okay, let’s talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It’s, like, a $6 wine with a cheesy label, and it’s actually a solid wine.

Vaynerchuk is pushing back against snap judgments based on packaging—here, the dismissive attitude some consumers have toward “cartoon” or kitschy wine labels. By citing an inexpensive bottle with a “cheesy” design that nonetheless drinks well, he argues that surface signals (branding, aesthetics, category cues) can mislead, and that quality or value may be found in places that look unserious. The remark also reflects a marketer’s sensibility: labels are communication tools that target audiences, and a playful visual identity doesn’t automatically imply an inferior product. The broader implication is to evaluate offerings by substance and outcomes, not by inherited taste hierarchies or visual prejudice.