Santa Claus has the right idea - visit people only once a year.

Borge’s quip uses Santa Claus as a comic model of “ideal” sociability: generous, warmly regarded, and—crucially—brief. The joke hinges on the tension between the sentimental expectation that we should visit friends and family often and the private reality that constant social obligations can feel exhausting. By praising Santa’s once-a-year schedule, Borge satirizes modern busyness and the performative side of holiday togetherness, implying that affection and goodwill don’t necessarily require frequent contact. The line also fits Borge’s persona: urbane, dry, and gently misanthropic without turning cruel, using a familiar cultural icon to make a broadly relatable point about boundaries and the pleasures of distance.