’Star Wars’ is fun, its exciting, its inspirational, and people respond to that. It’s what they want.

Lucas is emphasizing that the appeal of Star Wars is not primarily technical or intellectual but emotional and aspirational: it offers entertainment (“fun,” “exciting”) while also providing uplift (“inspirational”). The final clause—“It’s what they want”—frames audience response as a kind of cultural demand for optimistic, mythic storytelling, especially in contrast to more cynical or downbeat trends in modern cinema. Read this way, the quote aligns with Lucas’s oft-stated interest in fairy tales, serial adventures, and Joseph Campbell–style myth: stories that deliver wonder and moral clarity, and that audiences return to because they satisfy a desire for hope and adventure.