There is a time for risky love. There is a time for extravagant gestures. There is a time to pour out your affections on one you love. And when the time comes - seize it, don’t miss it.

The quotation urges decisiveness in expressing love: affection is not merely a feeling but an action that sometimes requires courage, generosity, and a willingness to look foolish. By repeating “There is a time…,” it frames love as something with seasons and opportunities—moments when restraint or delay becomes a kind of loss. The final imperative (“seize it, don’t miss it”) emphasizes the fragility of those openings: relationships change, people leave, and chances to reconcile or affirm someone may not return. In Lucado’s typical pastoral register, the line functions as moral encouragement—an invitation to practice bold, tangible love rather than waiting for perfect conditions.