For true success ask yourself these four questions: Why? Why not? Why not me? Why not now?

The aphorism frames “true success” as a discipline of self-interrogation rather than a mere outcome. “Why?” demands clarity of purpose; “Why not?” challenges inherited limits and excuses; “Why not me?” confronts self-doubt and the tendency to outsource agency; “Why not now?” attacks procrastination by insisting on immediacy. Taken together, the questions move from meaning (motive) to possibility (permission) to personal agency (entitlement/responsibility) to action (timing). The sequence is rhetorically motivational and modern in tone, aligning with self-help traditions that emphasize mindset and initiative, whether or not it can be securely tied to Allen’s authenticated writings.