For whatever reason, maybe it’s because of my story, but people associate Livestrong with exercise and physical fitness, health and lifestyle choices like that.

Armstrong reflects on how the Livestrong brand—originally tied to cancer survivorship and fundraising—became popularly linked with broader ideas of fitness, health, and “lifestyle” self-improvement. He attributes this association partly to his personal narrative as an elite athlete and cancer survivor, suggesting that public perception often follows the most visible symbol rather than an organization’s formal mission. The quote also hints at the double-edged nature of celebrity philanthropy: a cause can gain enormous reach through a famous figure, but the cause’s identity may be reshaped by the figure’s story and the cultural meanings attached to it.