The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don’t tend to support big agencies.

Roddick is describing a deliberately hands-on, values-driven model of corporate philanthropy. By emphasizing that The Body Shop Foundation is “run by our staff,” she frames giving as an extension of workplace culture rather than a detached PR function. The focus on social and environmental activism signals that the foundation’s purpose is not neutral charity but support for campaigns that challenge power and change policy. Her reluctance to fund “big agencies” suggests a preference for grassroots groups—often closer to affected communities, more agile, and more willing to take political risks—over large, professionalized NGOs that may be constrained by bureaucracy or donor expectations.