Don’t give people what they want, give them what they need.

Taken as a maxim about storytelling and leadership, the line argues for prioritizing what is ultimately beneficial or artistically necessary over immediate audience gratification. In narrative terms, “what they want” can mean fan service, predictable outcomes, or comforting resolutions; “what they need” points to harder truths—consequences, character growth, moral complexity, or surprise—that make a story resonate beyond momentary pleasure. It also implies a creator’s responsibility to guide an audience toward deeper engagement rather than simply catering to demand. The tension it names—between popularity and integrity—captures a common philosophy among writers who value lasting impact over short-term approval.