I always say now that I’m in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde.

Hefner frames a personal pattern—dating blondes after his marriage ended—as a joking “life stage,” borrowing the language of aging (“golden years”) to recast romantic preference as a defining era. The line trades on Playboy’s long-cultivated association with a particular, highly stylized ideal of female beauty, and it also functions as self-mythologizing: he presents his post-marital life as a coherent narrative with a catchy label. Beneath the humor is a candid admission that his relationships were often filtered through an aesthetic type, suggesting how celebrity identity and brand imagery can shape (and be shaped by) private life.