Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.

The saying frames achievement as a matter of clear intention and attentive awareness. “Keep your eyes open” suggests staying alert to reality—opportunities, obstacles, and feedback—rather than relying on wishful thinking. “Concentrate” emphasizes sustained focus, while “know exactly what it is you want” points to the practical necessity of defining goals precisely. The closing image—no one hits a target with eyes closed—turns goal-setting into a metaphor for marksmanship: without clarity and conscious engagement, effort becomes random and outcomes accidental. As motivational counsel, it argues that vision (in both the literal and figurative sense) is a prerequisite for effective action.