If you believe in something, work nights and weekends. It won't feel like work.

The line frames intense effort as a natural byproduct of genuine conviction: when a project aligns with your values and curiosity, long hours can feel intrinsically rewarding rather than externally imposed. It echoes startup and creator culture’s emphasis on passion-driven “hustle,” suggesting that motivation and meaning can transform the subjective experience of labor. At the same time, the quote implies a boundary-blurring ideal—work becomes life—which can be inspiring as a description of flow and commitment, but also risky if taken as a prescription that normalizes overwork. Its significance lies in tying perseverance to purpose rather than discipline alone.